Marketing Business Partner - B2B

Marketing Business Partner - B2B
  • Competitive
  • Permanent
  • Atlanta, Georgia, US Atlanta Georgia USA 30626
Job Ref: 01182023TMM
Category: Marketing and Digital
Date Added: 18 January 2023

Marketing Business Partner - B2B
North America (Remote)

We're Impellam Group, and we believe in the power of work to change businesses, change lives and change futures. We are a collaborative network that delivers the right workforce and specialist recruitment solutions at the right time. Our unique, connected way of working gives our customers access to the full breadth of our regional and vertical sector expertise, as well as our loyal candidate networks. We stand out because we are united by one purpose, one culture, one driving force. We call it Virtuosity. You'll see this in our determination to do even more and to always be ambitious and brave for you and our candidates. It's how we unleash people's potential and solve your workforce and specialist recruitment challenges. Impellam - believe in the power of work.

Impellam Group is seeking a Virtuoso for a newly created and pivotal role as a Marketing Business Partner - B2B on our North America team. The selected high performer will have a reporting line directly to the SVP of Marketing and support other executive leaders.

We're looking for a standout individual to grow and elevate the Impellam brands and their presence in North America (NAM) by delivering on the global brand marketing strategy, with a focus on our STEM businesses in the region. The selected individual will also work with the wider marketing team in collective brand awareness-raising activities and target audience development to drive revenues and expand our customer base.

The B2B Marketing Business Partner is responsible for planning, organizing and executing marketing programs that generate new business and advance existing customer opportunities for the sales and account management teams within specific targeted accounts and contacts. The selected candidate will act as a liaison among marketing, regional leadership, account management, and sales to develop 1:1 and 1: few tactics designed to penetrate targeted accounts.
Core responsibilities will be to:
* Interface with sales to determine sales enablement needs and develop product/solution marketing to execute customer and prospect-facing communications and collateral to aid in the lead nurturing and sales processes.
* Create annual and quarterly marketing plans for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities.
* Work with creative and digital marketing resources to develop and execute campaigns that will grow revenue within our NAM target accounts, as well as win new logos.
* Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.
* Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts.
* Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques and processes.
* Bachelor's degree in Marketing, Business or comparable education/experience.
* Minimum of 5-7 years' experience in a B2B demand generation, ABM or field marketing role.
* Track record of developing and managing multiple marketing programs simultaneously.
* Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns.
· Experience building, launching and reporting on campaigns using marketing (email) automation and Microsoft D365 a plus.
* Experience in staffing or human capital industry a strong plus; recruitment marketing/employer branding expertise a definite advantage.

This is a work-from-home opportunity (or from one of our offices in Atlanta, GA, Chicago, IL, Pembroke Pines, FL, Southfield, MI). We offer a competitive salary with health, dental, and vision insurance. Flexible vacation policy, professional mentoring, performance and development resources, strong corporate culture, work-life balance, diversity and inclusion, and social responsibility are motivators for our Virtuosos and part of our everyday life. Travel (regional and global) might be required.
We create workspaces that reflect the diversity of our society and where everyone, from any background, can do their best work. Our vision is to be the world's most trusted staffing company. We trust you to apply for roles where you know you will add value, even if your skillset does not exactly match the requirements listed. We look forward to discussing the opportunity to join our team of Virtuosos!

If you need accommodations to participate in the recruitment and hiring process, please get in touch with our Talent Acquisition team at

Impellam Group is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other factor determined to be unlawful under applicable law.

Impellam NA/Bartech staffing is an Equal Opportunity Employer - All qualified applicants will receive consideration without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other factor determined to be unlawful under applicable law.

If you are in need of an accommodation to participate in the recruitment and hiring process, please contact our Talent Acquisition team at

Impellam Group
15/02/2023 20:54:45
USD 110000 120000 Annum
Contact Consultant:
Impellam Internal - Apply Online