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Marketing Business Partner

Job Type
Full Time
Atlanta, GA, USA
Job Ref
Date Added
May 13th, 2024

Marketing Business Partner – B2B

Remote, In-Office or Hybrid


Impellam offers unparalleled workforce and STEM talent solutions expertise to provide organizations with mission-critical skillsets to future-proof businesses. We believe in the power of work.


Our operations span time zones across 70 locations in North America, Asia Pacific, the UK and Europe. We are the largest STEM specialist recruitment leader in the UK and the seventh largest Managed Services Provider in the world.


We’re different because our 1,700 people are united by one purpose, one culture and one driving force.


We call it Virtuosity. It’s our determination to do more and to always be innovative and creative, brave and ambitious for our customers and candidates.


None of this would be possible without a culture based on trust. That’s why we have an ambitious vision to be the world’s most trusted workforce and STEM talent solutions group, trusted by our people, our customers and our investors in equal measure.


Join our dynamic marketing team and start your career with unparalleled growth opportunities! Collaborate with passionate professionals, immerse yourself in cutting-edge strategies, and watch your skills soar to new heights. With a culture that fosters curiosity and embraces challenges, you’ll thrive in an environment where every day brings exciting new possibilities. 


Join our team and be part of something extraordinary!

Purpose of the job

To grow and elevate the Impellam brands and their presence in North America (NAM) by delivering the global brand marketing strategy, with a focus on our managed services provider (MSP) businesses in the region. To work with the wider marketing team in collective brand awareness-raising activities and target audience development to drive revenues and expand our customer base. To support the sales teams with marketing and lead generation activities with a digital-first mindset. To own the client acquisition strategy, using organic and external sources for pipeline-building across our target audience and disciplines.

The B2B Marketing Business Partner is responsible for planning, organizing, and executing marketing programs that generate new business and advance existing customer opportunities for the sales and account management teams within specific targeted accounts and contacts. The selected candidate will act as a liaison among marketing, regional leadership, account management, and sales to develop 1:1 and 1:few tactics designed to penetrate targeted accounts. 

The B2B Marketing Business Partner leads and builds marketing plans consisting of multi-touch, multi-dimensional programs, including both inbound and outbound tactics to meet pipeline requirements of account segments. As such, the selected candidate will have full responsibility for the development and execution of the marketing plan for the Impellam MSP businesses within North America, with support from the SVP of Marketing and other global and regional brand leaders. The marketing strategy for these brands is set globally and the focus of this role is to expressly deliver that strategy in region with a focus on new customer acquisitions.

Key Performance Indicators (KPIs)

·         Development and execution of a defined marketing plan North America

·         Revenue generated from target accounts

·         # of new contacts generated against the sales target list

·         # of accounts identified/won

·         # of Marketing Qualified Leads (MQLs) and Marketing Qualified Accounts (MQAs) added opportunities to the sales pipeline

·         Acceleration of the sales cycle (decreased time-to-close) and increased contract value 

Key stakeholders

·         North American executive leaders

·         Global marketing team

·         Bid manager and business development team

·         North America MSP brand leaders and regional senior leadership team

·         UK/Europe MSP brand leaders and corresponding senior leadership team

·         Sr. Director, Strategy

·         Digital/SEO expert team

·         Global communications team

·         Sales and client delivery teams

·         Talent acquisition for Impellam and other key client accounts

·         All employees

Core responsibilities will be to:

Develop and execute marketing programs that will drive revenue for North America, including:

·         Create annual and quarterly marketing plans for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities

·         Develop and implement targeted marketing strategy to support account-based selling

·         Interface with sales to determine sales enablement needs and develop product/solution marketing to execute customer and prospect-facing communications and collateral to aid in the lead nurturing and sales processes

·         Communicate and educate the sales and delivery teams in NAM regarding new and planned marketing activities, including global, regional, and local programs

·         Work with the content and thought leadership team on NAM-specific content requests and events

·         Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner

·         Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals

·         Ensure customer accounts and contacts are properly enrolled and regularly updated in the marketing automation platform 

·         Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts

·         Monitor and track the performance of campaigns and lead conversions, and pass intelligence along to sales

·         Develop account and contact level insights to enrich sales strategies and drive sales opportunities

·         Oversee a database of named accounts and contacts

·         Monitor account engagement metrics and reporting to determine the effectiveness of our ABSM strategy

·         Work with creative and digital marketing resources to develop and execute campaigns that will grow revenue within our NAM target accounts, as well as win new logos

·         Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques and processes

·         Oversee and execute on other North America marketing requests as needed by the SVP of Marketing, including but not limited to event management, outsourced supplier partnerships, research, project management, etc.


·         Bachelor's degree in Marketing, Business or comparable education/experience

·         Minimum of 5-7 years’ experience in a B2B demand generation, ABM or field marketing role


·         Best in class marketing, demand generation and channel experience with a B2B organization

·         Proven track record executing innovative and multi-part event and demand generation programs

·         Digital marketing skills, including experience with CMS and website tools and a high-level understanding of SEO and SEM

·         Understanding of how content is created, managed and optimized, and how to lead a thought leadership-driven marketing strategy

·         Experience preparing sales collateral and working with external suppliers to do the same, from the preparation of the creative brief through to the delivery of the final product

·         Attention to detail and discipline to follow established policies and processes

·         Strong writing, editing and proofreading skills, along with exceptional verbal communication skills

·         Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising and social networking

·         Experience building, launching and reporting on campaigns using marketing (email) automation and tools like HubSpot

·         Track record of developing and managing multiple marketing programs simultaneously

·         Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns

·         Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads

Experience in the staffing or human capital industry is a strong plus; recruitment marketing/employer branding expertise is a definite advantage.

This is a hybrid or work-from-home position available in our Pembroke Pines, FL, Southfield, MI, or Atlanta, GA offices.

We offer a competitive salary with health, dental, and vision insurance. Flexible vacation policy, professional mentoring, performance and development resources, strong corporate culture, work-life balance, diversity and inclusion, and social responsibility are motivators for our Virtuosos, and part of our everyday life.

So, come be a part of the team and develop new skills to move your career forward!

Travel (regional and global) might be required.

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